Cider Australia

What we were asked for

A newly established sector, Australian Craft Cider, needed to come together under a powerful proposition in order to clearly differentiate them from the over-sugared, generic mass-market cider that was flooding the market.

Our differentiated solution

We designed a programme of engagement across Australia putting growers and makers at the centre of the process, to effectively capture their differentiation and build story-telling skills.

The research gathered from the sessions informed a brand proposition, identity treatment and trust mark for international markets. The individual place-of-origin stories and differentiated craft culture have resonated in a market saturated with false claims and in-authentic products.

Cider Australia